Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
40 alternate job titles:
Account Supervisor
Brand Manager
Business Developer
Business Development Director
Business Development Manager
Category Manager
Channel Manager
Commercial Director
Commercial Lines Manager
Digital Marketing Manager
Digital Product Manager
Fashion Coordinator
Fashion Marketer
Internet Marketing Manager
Market Analysis Director
Market Development Executive
Market Research Manager
Marketing Administrator
Marketing Communications Manager
Marketing Coordinator
Marketing Director
Marketing Executive
Marketing Manager
Marketing Operations Director
Marketing Product Manager
Marketing Sales Supervisor
Media Marketing Director
Membership Director
Pricing Manager
Product Line Manager (PLM)
Product Management Director
Product Manager
Product Marketing Manager
Sales and Marketing Director
Sales and Marketing Manager
Sales and Marketing Vice President (Sales and Marketing VP)
Sales Marketing Director
Sustainable Products Marketing Manager
Technical Product Manager
World Trade and Maritime Division Manager
Salary Information
Marketing Managers: $161,030 (median) per year.
Starting salary (10th percentile).
Required expreience: Varies by Company
Data source: U.S. Bureau of Labor Statistics
Daily Tasks & Responsibilities
| Task Description | Category |
|---|---|
| Determine pricing or monetary policies. | General |
| Estimate cost or material requirements. | General |
| Negotiate contracts for transportation, distribution, or logistics services. | General |
| Confer with organizational members to accomplish work activities. | General |
| Compile operational data. | General |
| Direct sales, marketing, or customer service activities. | General |
| Advise others on business or operational matters. | General |
| Recommend organizational process or policy changes. | General |
| Evaluate program effectiveness. | Analysis |
| Analyze data to inform operational decisions or activities. | Analysis |
| Analyze market research data. | Analysis |
| Analyze forecasting data to improve business decisions. | Analysis |
| Conduct opinion surveys or needs assessments. | Analysis |
| Develop marketing plans or strategies. | Development |
| Develop marketing plans or strategies for environmental initiatives. | Development |
| Develop sustainable organizational policies or practices. | Development |
| Supervise employees. | Management |
| Coordinate special events or programs. | Management |
| Monitor external affairs or events affecting business operations. | Maintenance |
Showing 1 to 10 of 0 entries
Technology Requirements
| Technology | Description |
|---|---|
| Microsoft Excel | Spreadsheet software |
| Microsoft Office software | Office suite software |
| Microsoft PowerPoint | Presentation software |
| Salesforce software | Customer relationship management CRM software |
| Adobe Acrobat | Document management software |
| Adobe After Effects | Video creation and editing software |
| Adobe Creative Cloud software | Graphics or photo imaging software |
| Adobe Illustrator | Graphics or photo imaging software |
| Adobe InDesign | Desktop publishing software |
| Adobe Photoshop | Graphics or photo imaging software |
| Apple macOS | Operating system software |
| Atlassian Confluence | Project management software |
| Atlassian JIRA | Content workflow software |
| C | Development environment software |
| Canva | Graphics or photo imaging software |
| Cascading style sheets CSS | Web platform development software |
| Drupal | Web platform development software |
| Extensible markup language XML | Enterprise application integration software |
| Web page creation and editing software | |
| Figma | Graphical user interface development software |
| GitHub | Application server software |
| Google Docs | Word processing software |
| HubSpot software | Sales and marketing software |
| Hypertext markup language HTML | Web platform development software |
| IBM SPSS Statistics | Analytical or scientific software |
| Intuit QuickBooks | Accounting software |
| JavaScript | Web platform development software |
| Marketo Marketing Automation | Sales and marketing software |
| Microsoft Azure software | Development environment software |
| Microsoft Dynamics | Enterprise resource planning ERP software |
| Microsoft Outlook | Electronic mail software |
| Microsoft Project | Project management software |
| Microsoft SharePoint | Document management software |
| Microsoft Teams | Project management software |
| Microsoft Visio | Process mapping and design software |
| Microsoft Visual Basic | Development environment software |
| Microsoft Visual Basic for Applications VBA | Development environment software |
| Microsoft Word | Word processing software |
| Oracle PeopleSoft | Enterprise resource planning ERP software |
| PHP | Web platform development software |
| Python | Object or component oriented development software |
| R | Object or component oriented development software |
| Ruby | Development environment software |
| SAP software | Enterprise resource planning ERP software |
| SAS | Analytical or scientific software |
| Splunk Enterprise | Cloud-based management software |
| Swift | Object or component oriented development software |
| The MathWorks MATLAB | Analytical or scientific software |
| TikTok | Video creation and editing software |
| WordPress | Web page creation and editing software |
| Adobe Acrobat Reader | Document management software |
| Adobe ActionScript | Development environment software |
| Adobe Dreamweaver | Web page creation and editing software |
| Apple Final Cut Pro | Video creation and editing software |
| Apple Keynote | Presentation software |
| Armand Morin MultiTrack Generator | Transaction server software |
| Blackbaud The Raiser's Edge | Customer relationship management CRM software |
| Citrix cloud computing software | Access software |
| Constant Contact | Customer relationship management CRM software |
| Delphi Technology | Financial analysis software |
| Dynamic hypertext markup language DHTML | Web platform development software |
| Eko | Desktop communications software |
| Evernote | Word processing software |
| Extensible hypertext markup language XHTML | Web platform development software |
| Flipgrid | Video creation and editing software |
| Fund accounting software | Accounting software |
| Google Ads | Sales and marketing software |
| Google Meet | Video conferencing software |
| Google Slides | Presentation software |
| IBM Domino | Communications server software |
| IBM InfoSphere DataStage | Enterprise application integration software |
| IBM Notes | Electronic mail software |
| IBM Power Systems software | Enterprise system management software |
| Web page creation and editing software | |
| JamBoard | Graphics or photo imaging software |
| Jupyter Notebook | Object or component oriented development software |
| Kapwing | Video creation and editing software |
| LAMP Stack | Web platform development software |
| LexisNexis | Information retrieval or search software |
| Web page creation and editing software | |
| LogMeIn GoToMeeting | Video conferencing software |
| LogMeIn GoToWebinar | Network conferencing software |
| Lyris HQ Web-Analytics Solution | Analytical or scientific software |
| MarketSharp | Customer relationship management CRM software |
| McAfee | Transaction security and virus protection software |
| Mentimeter | Presentation software |
| Microsoft Publisher | Desktop publishing software |
| Microsoft Visual Basic Scripting Edition VBScript | Development environment software |
| Minitab | Analytical or scientific software |
| Nearpod | Multi-media educational software |
| Nedstat Sitestat | Analytical or scientific software |
| NetSuite ERP | Enterprise resource planning ERP software |
| NortonLifeLock cybersecurity software | Transaction security and virus protection software |
| Online advertising reporting software | Analytical or scientific software |
| Oracle Beehive | Expert system software |
| Oracle E-Business Suite Financials | Financial analysis software |
| Oracle Eloqua | Customer relationship management CRM software |
| Oracle Fusion Applications | Enterprise resource planning ERP software |
| Oracle Hyperion | Enterprise resource planning ERP software |
| Oracle JavaServer Pages JSP | Web platform development software |
| Oracle PeopleSoft Financials | Enterprise resource planning ERP software |
| Oracle Siebel Server Sync | Customer relationship management CRM software |
| Padlet | Computer based training software |
| QAD Marketing Automation | Customer relationship management CRM software |
| Ruby on Rails | Web platform development software |
| SAP Business Objects | Enterprise resource planning ERP software |
| Sage SalesLogix | Customer relationship management CRM software |
| Salesforce.com Salesforce CRM | Customer relationship management CRM software |
| Screencast-O-Matic | Video creation and editing software |
| Screencastify | Video creation and editing software |
| SmugMug Flickr | Graphics or photo imaging software |
| Social media sites | Web page creation and editing software |
| StataCorp Stata | Analytical or scientific software |
| Tax software | Accounting software |
| WeVideo | Video creation and editing software |
| Web browser software | Internet browser software |
| YouTube | Video creation and editing software |
| Amazon Redshift | Data base user interface and query software |
| Amazon Web Services AWS software | Data base user interface and query software |
| Apache Cassandra | Data base management system software |
| Apache Hadoop | Data base management system software |
| Apache Hive | Data base management system software |
| Asana | Cloud-based data access and sharing software |
| Elasticsearch | Data base management system software |
| Google Analytics | Data mining software |
| Microsoft Access | Data base user interface and query software |
| Microsoft SQL Server | Data base user interface and query software |
| MySQL | Data base user interface and query software |
| NoSQL | Data base management system software |
| Oracle Database | Data base user interface and query software |
| Oracle PL/SQL | Data base management system software |
| Slack | Cloud-based data access and sharing software |
| Structured query language SQL | Data base user interface and query software |
| Tableau | Business intelligence and data analysis software |
| Teradata Database | Data base management system software |
| Yardi software | Data base user interface and query software |
| AEC Software FastTrack Schedule | Data base user interface and query software |
| AdSense Tracker | Data base user interface and query software |
| Airtable | Data base user interface and query software |
| Apache Pig | Data base management system software |
| Apache Solr | Data base management system software |
| ClearEDGE | Data base user interface and query software |
| Database reporting software | Data base reporting software |
| Database software | Data base user interface and query software |
| Databox | Data base user interface and query software |
| Dropbox | Cloud-based data access and sharing software |
| FileMaker Pro | Data base user interface and query software |
| Google Drive | Cloud-based data access and sharing software |
| IBM Cognos Impromptu | Business intelligence and data analysis software |
| MicroStrategy | Business intelligence and data analysis software |
| Oracle Business Intelligence Enterprise Edition | Business intelligence and data analysis software |
| Qlik Tech QlikView | Business intelligence and data analysis software |
| Software as a service SaaS | Cloud-based data access and sharing software |
Showing 1 to 10 of 0 entries