Public Relations Managers
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
24 alternate job titles:
Business Development Director
Campaign Manager
Communications Director
Communications Manager
Community Director
Community Engagement Manager
Community Manager
Community Relations Director
Customer Service Manager
Development Director
Information Director
Marketing and Communications Manager
Marketing Communications Manager
Public Affairs Director
Public Information Director
Public Information Relations Manager
Public Relations Director (PR Director)
Public Relations Manager (PR Manager)
Public Relations Supervisor (PR Supervisor)
Publicity Director
Publicity Manager
Relationship Manager
Social Media Manager
University Relations Director
Salary Information
Public Relations Managers: $138,520 (median) per year.
Starting salary (10th percentile).
Required expreience: Varies by Company
Data source: U.S. Bureau of Labor Statistics
Daily Tasks & Responsibilities
| Task Description | Category |
|---|---|
| Evaluate employee performance. | Analysis |
| Evaluate program effectiveness. | Analysis |
| Supervise employees. | Management |
| Manage organizational or project budgets. | Management |
| Coordinate special events or programs. | Management |
| Coordinate with external parties to exchange information. | Management |
| Confer with organizational members to accomplish work activities. | General |
| Edit documents. | General |
| Direct sales, marketing, or customer service activities. | General |
| Liaise between departments or other groups to improve function or communication. | General |
| Establish interpersonal business relationships to facilitate work activities. | General |
| Direct employee training programs. | General |
| Operate still or video cameras or related equipment. | General |
| Distribute instructional or library materials. | General |
| Develop promotional materials. | Development |
| Develop contingency plans to deal with organizational emergencies. | Development |
| Develop organizational policies or programs. | Development |
| Develop operating strategies, plans, or procedures. | Development |
| Develop marketing plans or strategies. | Development |
| Develop library or archival databases. | Development |
| Present information to the public. | Communication |
| Maintain operational records. | Maintenance |
| Monitor external affairs or events affecting business operations. | Maintenance |
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Technology Requirements
| Technology | Description |
|---|---|
| Microsoft Excel | Spreadsheet software |
| Microsoft Office software | Office suite software |
| Microsoft Outlook | Electronic mail software |
| Microsoft PowerPoint | Presentation software |
| Adobe Acrobat | Document management software |
| Adobe After Effects | Video creation and editing software |
| Adobe Creative Cloud software | Graphics or photo imaging software |
| Adobe Illustrator | Graphics or photo imaging software |
| Adobe InDesign | Desktop publishing software |
| Adobe Photoshop | Graphics or photo imaging software |
| Canva | Graphics or photo imaging software |
| Drupal | Web platform development software |
| Web page creation and editing software | |
| Google Docs | Word processing software |
| Google Workspace software | Office suite software |
| HubSpot software | Sales and marketing software |
| Hypertext markup language HTML | Web platform development software |
| Marketo Marketing Automation | Sales and marketing software |
| Microsoft Dynamics | Enterprise resource planning ERP software |
| Microsoft Project | Project management software |
| Microsoft SharePoint | Document management software |
| Microsoft Word | Word processing software |
| Salesforce software | Customer relationship management CRM software |
| TikTok | Video creation and editing software |
| WordPress | Web page creation and editing software |
| Zoom | Video conferencing software |
| Adobe Distiller | Desktop publishing software |
| Adobe Dreamweaver | Web page creation and editing software |
| Adobe PageMaker | Desktop publishing software |
| Apple Final Cut Pro | Video creation and editing software |
| Apple iDVD | Video creation and editing software |
| Apple iMovie | Video creation and editing software |
| Blackbaud The Raiser's Edge | Customer relationship management CRM software |
| Blackbaud eTapestry | Customer relationship management CRM software |
| Corel WordPerfect Office Suite | Office suite software |
| Flipgrid | Video creation and editing software |
| Fund accounting software | Accounting software |
| Google Ads | Sales and marketing software |
| Google Gmail | Electronic mail software |
| Human resource management software HRMS | Human resources software |
| IBM Notes | Electronic mail software |
| Web page creation and editing software | |
| Mentimeter | Presentation software |
| MicroFocus GroupWise | Electronic mail software |
| Microsoft Publisher | Desktop publishing software |
| MightyScout | Sales and marketing software |
| Oracle Eloqua | Customer relationship management CRM software |
| Oracle PeopleSoft Financials | Enterprise resource planning ERP software |
| Oracle Siebel Server Sync | Customer relationship management CRM software |
| Project management software | Project management software |
| QuarkXPress | Desktop publishing software |
| SmugMug Flickr | Graphics or photo imaging software |
| Social media sites | Web page creation and editing software |
| WeVideo | Video creation and editing software |
| Web browser software | Internet browser software |
| YouTube | Video creation and editing software |
| zkipster | Project management software |
| Google Analytics | Data mining software |
| Microsoft Access | Data base user interface and query software |
| Slack | Cloud-based data access and sharing software |
| Teradata Database | Data base management system software |
| Yardi software | Data base user interface and query software |
| Airtable | Data base user interface and query software |
| FileMaker Pro | Data base user interface and query software |
| Google Drive | Cloud-based data access and sharing software |
| MicroStrategy | Business intelligence and data analysis software |
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