Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
34 alternate job titles:
Advertising Analyst
Business Development Analyst
Business Development Associate
Business Development Representative
Business Development Specialist
Communications Specialist
Demographic Analyst
Digital Marketing Specialist
Email Marketing Processor
Email Marketing Specialist
Family Consumer Scientist
Government Business Development Specialist
International Trade Specialist
Market Analyst
Market Research Analyst
Market Research Consultant
Market Research Specialist
Market Research Worker
Market Researcher
Marketer
Marketing Analyst
Marketing Associate
Marketing Consultant
Marketing Forecaster
Marketing Representative
Marketing Research Analyst
Marketing Researcher
Marketing Specialist
Marketing Support Specialist
Social Media Specialist
Technical Marketing Consultant
Technical Marketing Specialist
Trade Analyst
Trade Specialist
Salary Information
Market Research Analysts and Marketing Specialists: $76,950 (median) per year.
Starting salary (10th percentile).
Required expreience: Varies by Company
Data source: U.S. Bureau of Labor Statistics
Daily Tasks & Responsibilities
| Task Description | Category |
|---|---|
| Analyze consumer trends. | Analysis |
| Prepare research reports. | Analysis |
| Analyze market conditions or trends. | Analysis |
| Analyze industry trends. | Analysis |
| Conduct surveys in organizations. | General |
| Gather organizational performance information. | General |
| Measure effectiveness of business strategies or practices. | General |
| Discuss business strategies, practices, or policies with managers. | Management |
| Establish business management methods. | Management |
| Supervise employees. | Management |
| Monitor business indicators. | Maintenance |
| Develop business or market strategies. | Development |
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Technology Requirements
| Technology | Description |
|---|---|
| Google Analytics | Data mining software |
| Amazon Redshift | Data base user interface and query software |
| Apache Hadoop | Data base management system software |
| Apache Hive | Data base management system software |
| Asana | Cloud-based data access and sharing software |
| Microsoft Access | Data base user interface and query software |
| Microsoft SQL Server | Data base user interface and query software |
| MySQL | Data base user interface and query software |
| Slack | Cloud-based data access and sharing software |
| Structured query language SQL | Data base user interface and query software |
| Tableau | Business intelligence and data analysis software |
| Teradata Database | Data base management system software |
| Airtable | Data base user interface and query software |
| Apache Pig | Data base management system software |
| Cytel Software XLMiner | Data mining software |
| Database software | Data base user interface and query software |
| Dropbox | Cloud-based data access and sharing software |
| FileMaker Pro | Data base user interface and query software |
| GMI NET-MR | Data base user interface and query software |
| Geographic information system GIS marketing software | Data base user interface and query software |
| Google Drive | Cloud-based data access and sharing software |
| IBM Cognos Impromptu | Business intelligence and data analysis software |
| IBM Information Management System (IMS) | Data base user interface and query software |
| IBM Intelligent Miner | Data mining software |
| Intellimed | Data base user interface and query software |
| MicroStrategy | Business intelligence and data analysis software |
| NCR Teradata Warehouse Miner | Data mining software |
| Oracle Business Intelligence Enterprise Edition | Business intelligence and data analysis software |
| Oracle Darwin | Data mining software |
| Qlik Tech QlikView | Business intelligence and data analysis software |
| SAP Crystal Reports | Data base reporting software |
| TranspoLink BidLeads | Data base user interface and query software |
| WorldAPP KeySurvey Suite | Data base user interface and query software |
| Microsoft Excel | Spreadsheet software |
| Microsoft Office software | Office suite software |
| Microsoft Outlook | Electronic mail software |
| Microsoft PowerPoint | Presentation software |
| Salesforce software | Customer relationship management CRM software |
| Adobe Acrobat | Document management software |
| Adobe After Effects | Video creation and editing software |
| Adobe Creative Cloud software | Graphics or photo imaging software |
| Adobe Illustrator | Graphics or photo imaging software |
| Adobe InDesign | Desktop publishing software |
| Adobe Photoshop | Graphics or photo imaging software |
| Apple macOS | Operating system software |
| Canva | Graphics or photo imaging software |
| Cascading style sheets CSS | Web platform development software |
| Drupal | Web platform development software |
| Web page creation and editing software | |
| Google Docs | Word processing software |
| HubSpot software | Sales and marketing software |
| Hypertext markup language HTML | Web platform development software |
| IBM SPSS Statistics | Analytical or scientific software |
| JavaScript | Web platform development software |
| Marketo Marketing Automation | Sales and marketing software |
| Microsoft Dynamics | Enterprise resource planning ERP software |
| Microsoft Project | Project management software |
| Microsoft SharePoint | Document management software |
| Microsoft Visio | Process mapping and design software |
| Microsoft Visual Basic | Development environment software |
| Microsoft Visual Basic for Applications VBA | Development environment software |
| Microsoft Word | Word processing software |
| Oracle PeopleSoft | Enterprise resource planning ERP software |
| PHP | Web platform development software |
| R | Object or component oriented development software |
| Red Hat Enterprise Linux | Operating system software |
| SAP software | Enterprise resource planning ERP software |
| SAS | Analytical or scientific software |
| The MathWorks MATLAB | Analytical or scientific software |
| TikTok | Video creation and editing software |
| WordPress | Web page creation and editing software |
| Zoom | Video conferencing software |
| 3M Post-it App | Word processing software |
| AcaStat Software | Analytical or scientific software |
| Act! | Customer relationship management CRM software |
| Adaptive conjoint analysis ACA software | Analytical or scientific software |
| Adobe ActionScript | Development environment software |
| Adobe Dreamweaver | Web page creation and editing software |
| Adxstudio, for Microsoft | Content workflow software |
| AndersonBell Abstat | Analytical or scientific software |
| Apple Final Cut Pro | Video creation and editing software |
| Apple Keynote | Presentation software |
| Aprimo Marketing | Enterprise resource planning ERP software |
| Basecamp | Project management software |
| Blackbaud The Raiser's Edge | Customer relationship management CRM software |
| ClassApps SelectSurveyASP | Project management software |
| Cytel LogXact | Analytical or scientific software |
| Data analysis software | Analytical or scientific software |
| Delphi Technology | Financial analysis software |
| Digivey software (expert system feature) | Expert system software |
| Digivey software (point of sale feature) | Point of sale POS software |
| Dynamic hypertext markup language DHTML | Web platform development software |
| Evernote | Word processing software |
| Extensible hypertext markup language XHTML | Web platform development software |
| Factiva | Information retrieval or search software |
| FedBizOps | Information retrieval or search software |
| Financial planning software | Financial analysis software |
| GLOBE Claritas | Analytical or scientific software |
| Galilee Enterprise TargetPro | Customer relationship management CRM software |
| Google Ads | Sales and marketing software |
| Google Slides | Presentation software |
| GroupMe | Instant messaging software |
| IBM Notes | Electronic mail software |
| Insightful Corporation Confirmit | Customer relationship management CRM software |
| Insightful S-PLUS | Analytical or scientific software |
| Web page creation and editing software | |
| LexisNexis | Information retrieval or search software |
| Web page creation and editing software | |
| LogMeIn GoToMeeting | Video conferencing software |
| LogMeIn GoToWebinar | Network conferencing software |
| LogiXML Ad-HOC | Desktop publishing software |
| Loom | Video creation and editing software |
| Map Maker | Categorization or classification software |
| Medstat/INFORUM | Information retrieval or search software |
| Microsoft Publisher | Desktop publishing software |
| Minitab | Analytical or scientific software |
| Mintel Reports | Information retrieval or search software |
| Neoforma Healthcare Products Information Services HPIS Market Intelligence | Information retrieval or search software |
| NetSuite ERP | Enterprise resource planning ERP software |
| NortonLifeLock cybersecurity software | Transaction security and virus protection software |
| Oracle Eloqua | Customer relationship management CRM software |
| Oracle Hyperion | Enterprise resource planning ERP software |
| Palisade StatTools | Analytical or scientific software |
| Perseus SurveySolutions | Project management software |
| Presentation software | Presentation software |
| Provalis Research Simstat | Analytical or scientific software |
| SAP Business Objects | Enterprise resource planning ERP software |
| Sawtooth Choice-Base Conjoint CBS | Analytical or scientific software |
| Sawtooth Composite Product Mapping CPM | Analytical or scientific software |
| Sawtooth SSI Web | Desktop publishing software |
| SmugMug Flickr | Graphics or photo imaging software |
| Social media sites | Web page creation and editing software |
| StatPac | Analytical or scientific software |
| StataCorp Stata | Analytical or scientific software |
| Survey software | Analytical or scientific software |
| TNS MarketWhys | Analytical or scientific software |
| TNS Miriad | Analytical or scientific software |
| TechExcel ServiceWise | Customer relationship management CRM software |
| Thomson Dialog | Graphics or photo imaging software |
| Thomson Financial Investext | Information retrieval or search software |
| UNISTAT Statistical Package | Analytical or scientific software |
| Vantage MCIF | Customer relationship management CRM software |
| Verispan Patient Parameters | Information retrieval or search software |
| Walmart Retail Link | Information retrieval or search software |
| WeVideo | Video creation and editing software |
| Web browser software | Internet browser software |
| WinCross | Analytical or scientific software |
| Word processing software | Word processing software |
| YouTube | Video creation and editing software |
| ESRI ArcGIS software | Geographic information system |
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Relevant Certifications
Industry certifications that may be valuable for this career role:
| Certification | Issuing Organization | Practice Test |
|---|---|---|
| Certified ANA Marketing Professional | Association of National Advertisers | Not Available |
| Certified Destination Marketing Executive | Destination Marketing Association International | Not Available |
| Certified E-Marketing Analyst | Institute of Certified E-Commerce Consultants | Not Available |
| Certified International Trade Marketing Specialist | International Import Export Institute | Not Available |
| Certified Marketing Analyst | American Academy of Project Management | Not Available |
| Certified Product Manager | Association of International Product Marketing and Management | Not Available |
| Certified Product Marketing Manager | Association of International Product Marketing and Management | Not Available |
| Chartered Market Analyst | American Academy of Financial Management | Not Available |
| Chartered Market Technician - Level I | Market Technicians Association | Not Available |
| Chartered Market Technician - Level II | Market Technicians Association | Not Available |
| Chartered Market Technician - Level III | Market Technicians Association | Not Available |
| Credit Union Certified Marketing Executive | Credit Union National Association | Not Available |
| Google Analytics IQ Certification | Google Inc. | Not Available |
| Insights Professional Certification | Insights Association | Not Available |
| Key Account Certificate Program | American Public Power Association | Not Available |
| Oracle Cloud Platform Enterprise Analytics 2021 Certified Specialist Certification | Oracle Corporation | Not Available |
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