Marketing, Claims & Ofqual Logo Use — Policy

Company: Tyrogen Limited (16884876)
Owner: Compliance Lead
Approved by: Governing Body (or delegated authority per Delegation of Authority)
Status: Draft (controlled policy)
Version: 0.2
Last updated: 2026-04-05
Next review: 2026-04-30

1) Purpose

This policy defines Tyrogen's rules for public-facing statements, marketing claims, qualification-status wording, endorsement wording, certificate-facing status wording, and any use of the Ofqual logo or similar regulator-linked marks.

Tyrogen satisfies its public-claims control requirement through arrangements that ensure external statements are accurate, evidence-based, approved through the correct route, and aligned to the organisation's true regulatory status, qualification status, and controlled source documents.

1.1 Ofqual alignment

This policy supports compliance with requirements and expectations including:

• PR1 (integrity, fairness, openness, and public confidence)
• B5 (representations regarding qualifications and use of the Ofqual logo)
• E2 (qualification titling interface)
• I3 (certificate wording and status interface)

2) Role of this policy and ownership boundary

This file is the canonical policy owner for:

• public claims about Tyrogen's regulatory or recognition status
• claims about whether an offering is regulated or unregulated
• claims about qualification status, approval, or endorsement
• Ofqual logo use controls
• public certificate-facing wording and status controls
• approval expectations for controlled public materials.

This file does not own:

• qualification titling mechanics, specification publication rules, Register submission, or qualification administrative workflow, which are owned by Qualification Administration Controls
• certificate issuance, numbering, security stock control, revocation, replacement, or reconciliation mechanics, which are owned by Assessment Operations, Results and Certification
• endorsement criteria, endorsement decision governance, or endorsement review/withdrawal mechanics, which are owned by Endorsed Resources
• fees, packaging, invoicing, or purchaser charging rules, which are owned by Fees, Packaging and Invoicing
• controlled-document authority, copy-file status, or document versioning rules, which are owned by Document Control.

Tyrogen's arrangements therefore keep general market-facing claims in this policy while leaving operational, financial, qualification-administration, and endorsement-process detail with their true source owners.

3) Scope

This policy applies to Tyrogen-controlled public or external-facing content, including as relevant:

• website content
• qualification and product pages
• brochures, sales collateral, and presentations
• centre-facing promotional collateral
• social posts and platform listings
• press statements and partnership announcements
• certificate-facing wording and visual status statements
• statements about recognition, regulation, approval, endorsement, or qualification availability.

4) Core policy position

Tyrogen has a controlled public-claims model. Any statement about Tyrogen, a product, a qualification, a certificate, approval status, or endorsement status must be:

• accurate
• current
• capable of evidence
• consistent with the relevant source owner file
• approved through the appropriate route before publication where the statement is controlled or materially sensitive.

No Tyrogen material may present an unregulated product, service, practice assessment, support resource, or future-state route as though it were already a regulated qualification or a live regulated awarding activity.

5) Current regulatory-status boundary

Tyrogen's current factual boundary is as follows:

• Tyrogen is not currently Ofqual-recognised
• Tyrogen is not currently awarding regulated qualifications
• Tyrogen currently provides course-browsing and practice-assessment services within its present operating scope
• Tyrogen does not describe current practice-only services as regulated qualifications, regulated assessment delivery, or regulated certification.

Tyrogen's arrangements ensure that any future statement about recognition, regulated qualification status, or regulator-permitted logo use remains blocked unless and until the underlying legal, regulatory, and approval position actually exists and the relevant internal approval route has confirmed that the statement is accurate for use.

6) Representations about products, qualifications, and status

Tyrogen has rules that distinguish clearly between:

• an unregulated product or service
• a qualification under development or future readiness scope
• a qualification that is regulated and lawfully available
• a support resource or endorsed resource
• a certificate-related artefact or example.

Tyrogen's arrangements ensure that external wording does not:

• overstate regulatory status
• imply recognition or approval that Tyrogen does not hold
• imply that a qualification is available before the relevant administrative and regulatory route is complete
• imply that a learner receives regulated certification where that is not the case
• imply that endorsement, approval, or partnership status is broader than it truly is.

7) Qualification-title and naming interface

Tyrogen uses this policy to control the claims boundary around qualification and offering names, but the canonical owner of qualification titling rules is Qualification Administration Controls.

Where a qualification title, product title, or public descriptor is used in marketing or public information:

• the wording must align with the controlled qualification-administration source
• the wording must not make the qualification appear broader, more advanced, more approved, or more available than the controlled source permits
• any title or descriptor used for a non-regulated product must remain distinct from regulated qualification wording.

This policy therefore governs how titles are represented publicly, while the qualification-administration SOP remains the true owner of titling mechanics, controlled changes, and Register/specification consistency rules.

8) Ofqual logo and regulator-mark controls

Tyrogen has a strict prohibition on casual, decorative, or unsupported use of the Ofqual logo.

The Ofqual logo, or any wording or visual treatment that implies regulator permission, may only be used where:

• the applicable requirements permit that use
• the underlying status and context are accurate
• the proposed use has been reviewed and approved through the correct compliance route
• the use does not mislead users about the status of Tyrogen, a qualification, or a certificate.

Tyrogen's arrangements ensure that the absence of permission is treated as a prohibition, not as a drafting gap. Unsupported, anticipatory, or implied regulator-brand use is not permitted.

9) Certificate-facing wording and visual-status boundary

This policy governs public and certificate-facing wording about status, but it does not own certificate operations. The operational controls for issuance, numbering, revocation, replacement, and certificate security remain with Assessment Operations, Results and Certification.

For certificate-facing wording or example certificate artefacts, Tyrogen's arrangements ensure that:

• wording accurately reflects the status of the organisation and the qualification
• no draft, mock-up, sample, or illustrative certificate is presented in a way that implies live regulated certification where none exists
• no logo, badge, mark, or approval statement is used unless permitted and accurate
• any public certificate example is reviewed as a controlled claims artefact, not treated as a purely design item.

This is evidenced by the separation between this policy's public-status controls and the operational certificate controls owned by the assessment-operations SOP.

10) Endorsement and third-party claims boundary

Tyrogen distinguishes between general market-facing claims and the narrower endorsement regime for third-party resources.

This policy owns the rule that Tyrogen must not use wording that falsely implies endorsement, mandatory purchase, privileged status, or broader approval than actually exists.

Endorsed Resources remains the canonical owner of:

• endorsement criteria
• endorsement decision-making
• endorsement review and withdrawal
• endorsement-specific records.

Tyrogen's arrangements therefore ensure that endorsement-language control starts here as a public-claims rule, while endorsement-process substance remains owned by the endorsement policy.

11) Approval and release controls for public materials

Tyrogen has a proportionate approval route for controlled public materials.

At minimum, Compliance review is required before release of material that makes or materially changes statements about:

• recognition or regulatory status
• qualification status or qualification availability
• Ofqual logo use or regulator-linked wording
• endorsement or approval statements
• certificate-facing status wording
• qualification pages, brochures, or comparable public qualification information.

Tyrogen's arrangements ensure that source ownership is checked before approval. Where a public statement depends on qualification status, certificate controls, endorsement status, or fee structure, the approver must validate the statement against the true owner file rather than allowing the marketing artefact to invent the proposition for itself.

12) Misleading-claims prevention rules

Tyrogen must not publish wording that could reasonably mislead a learner, centre, purchaser, regulator, or partner about:

• whether Tyrogen is recognised
• whether an offering is regulated
• whether a qualification is available now or only part of future readiness scope
• whether a certificate evidences regulated achievement
• whether a resource is endorsed
• whether a fee, package, or third-party service is mandatory when it is optional
• whether regulator permission exists for a logo, statement, or visual treatment.

If wording is ambiguous, the ambiguity must be corrected before publication. Tyrogen treats ambiguity in regulatory-status messaging as a control failure, not as acceptable marketing discretion.

13) Minimum records and evidence

Minimum records for this policy include, as applicable:

• approval records for controlled public claims
• retained versions of controlled public materials
• product or offering status reference material
• evidence supporting regulatory-status wording where used
• certificate-example sign-off records where certificate examples are published or circulated externally
• records of corrections or withdrawals where a public claim is found to be inaccurate.

14) Related documents

• Document Control
• Endorsed Resources
• Fees, Packaging and Invoicing
• Qualification Administration Controls
• Assessment Operations, Results and Certification
• MD Index

15) Change log